Contents

In a recent article titled "Internet use threatens to overtake TV in Canada" it discusses the threat of online marketing to traditional media sources in Canada. This isn't a a threat anymore in the US. It is a fact.

The Dot Com Era is Back

The Dot Com Era is BackIn a recent article titled "Internet use threatens to overtake TV in Canada" it discusses the threat of online marketing to traditional media sources in Canada. This isn't a a threat anymore in the US. It is a fact.An article written by Thomas Mucha from Business 2.0 says: People are spending more time online than watching TV, which gives marketers a better chance to reach consumers in a place where they are just one click away from making a purchase. "More than 75 percent of companies using the Internet to advertise report confidence in their return on investment," writes the study's lead author, Jupiter Research senior analyst Gary Stein. This confidence, Stein argues, will sustain spending momentum across all the key online ad areas: paid search, display ads, classified ads, and rich media.Interesting to note that two studies are similar. Although The Ipsos Reid study of Canada claims radio is losing more interest than TV in Canada, it may soon lose to the Internet as well.Mr. Mucha claims 40 percent of total spending by 2010 will be paid advertisements on Google, Yahoo and MSN to an estimate of $19 billion per year. Not much wonder why the search engines are trying to dominate each other and the marketplace. The one that becomes the most popular will also make the most money.What will become of the little guy? Will it put an end to buying keywords for ad placement on search engines? Will the small business owner get shoved out of the picture? Maybe not altogether... but let's face it. If GM decides they want to use the keywords you are using, can you afford to compete? The search engines will be laughing "all the way to the bank" and the cost per clicks will just keeping going up... (he-he) similar to the price of gasoline at the pumps these days.Even though the cost of clicks may get pricey, the major search engines will always have to index relevant websites and include these results and return them on any keyword search. Professional sites (versus linkfarm, affiliate, spam sites) will always be in favour, and the sooner business can get their company sites built, if they haven't already; the better. Google seems to be the top search engine right now, and new sites often get sandboxed. If they hold on to their dominant position, new websites want to make sure this doesn't happen to them.I've always felt that there was something Google was doing that gave some sites more relevance than others in its index, but wasn't sure how it was applied. At the Search Engine Strategies conference last week in San Jose, California, Rand Fishkin learned that Google places some new Web sites, "regardless of their merit, or lack thereof, in a sort of probationary category" for six months to a year to "allow time to determine how users react to a new site, who links to it, etc."On a final piece of advice he suggests: "Several people have also predicted that Yahoo! or MSN may take up similar techniques to help stop spam. This phenomenon could seriously undermine new SEO/Ms and new campaigns, but it is a possibility. My recommendation is not to discount this possibility and launch projects or at least holding sites and their promotional efforts ASAP. The web environment right now is still relatively friendly to new sites, but will certainly become more competitive and unforgiving with time, no matter what search engine filters exist."Although it is starting to sound a little like the "Dot Com era is back" it will be a little different this time around. In 2000 when it went bust, it is partly because the percentage of consumers purchasing online didn't justify the amount of spending. There was a lack of confidence. It is different now. Jupiter's study shows that "73 percent of Americans who use the Internet have made a purchase online and four out of five of these potential shoppers have responded to an online ad."

Home Internet Options: The War Between DSL And Cable

Home Internet Options: The War Between DSL And Cable

If you are still using dial-up, you have probably gotten either the You dont use DSL yet? or the You dont use cable yet? expressions of credulity. So youve decided that its probably time to get off of dial-up yet, the question remains: which is better, DSL or cable? There are advertisements arguing the perks of both, but which will really get you more bang for your buck?The three issues to take into account when comparing DSL and cable Internet connection are speed, customer satisfaction and security.Theoretically, cable modems run faster than DSL because they offer more bandwith. There is also a form of DSL called VDSL which can match the speed of a cable modem. However, the speed of cable is relative to the number of people in your area who are accessing the neighborhood at the same time. One popular commercial compares cable modems to drinking out of a straw the straw is fine, if one person is drinking from it. But if the straw must be shared well, obviously things slow down a little. Both DSL and cable also vary in speed by the minute depending on the congestion caused by multiple users.Customer service surveys conducted by J.D. Power and Associates in 2004 showed that DSL had an edge over cable in customer satisfaction ratings. This survey looked at billing, the providers business image, cost and tech support, and email services. Earthlink and Verizon, both DSL, were the top two service providers rated in the survey.Since cable modems necessitate the sharing of a cable line to provide service to the entire neighborhood, DSL is slightly more secure. However, cable modems are easier to install, and many sources believe that the difference in security is not significant enough to go through the trouble of installing DSL. Many cable customers avoid security problems by putting up firewalls in order to protect themselves, and their information.

How To Set Up A Network In Your Home

How To Set Up A Network In Your Home

Most modern homes have any number of computers, printers, faxes, music systems and devices. These are increasingly being integrated so that each device can 'talk' to all the others and interact with them. While many of the possibilities are still being explored, the best place to start for the average person is with a home computer network. Basically, if you have more than one computer in your house you can connect them, with ethernet cables or wirelessly, so that you can share your internet connection, share files and operate peripherals such as printers from any terminal.As well as more practical advantages, having a home network is also ideal for leisure activities like gaming. As the technology advances, it is now becoming possible to hook networks up to gaming consoles, music speakers and even televisions.However, for the purpose of this article we will just start with the basics. The two main choices when setting up a home network are a cable network or a wireless network. These are fairly self explanatory. Wireless networks are increasingly becoming the norm these days and are very handy if you have a notebook so you can connect from anywhere in the house. Wireless also has the advantages of having no cables cluttering your home. However, if you want to simply connect two desktop computers, using an ethernet cable could be a cheap and easy option if you do not have wireless.Connecting two computersThe most basic exercise in networking is simply connecting two computers. This is very simple if you do not have an internet connection. So long as the two computers have networking interfaces you can simply connect using an ethernet cable.However, most computers produced within the last couple of years have Wi-Fi. If so, an ad-hoc wireless network can be created between the two computers by configuring both terminals to ad-hoc mode. This is pretty simple to do in both Windows and OSX.Similarly, if the computers have Bluetooth or infrared capabilities you can create a basic network, although transfer speeds can be slow. Of all these options, the cable network will provide the best transfer speeds. However, Wi-Fi speeds are improving all the time.While there is only a limited amount you can do with a basic two-computer network, it is good practice if you have never set up a network before.Setting up a network routerIf you wish to incorporate an internet connection into the network, as most of us do, you will need to set up your home network with a router. This will also allow you to add more computers to the network as well as peripherals.However, this process is a good deal more complex. Nevertheless, it is doable and is a skill that is well worth having. Once you do this once it will be will be a breeze the next time.While cable routers are still commonly used, wireless is the way of the future so we will concentrate on wireless routers for this article. Before you start, you should have a few things to hand. Your computer and your router, of course, instructions for your wireless router, an ethernet cable, and your ISP's contact details.Your first steps are to plug in and turn on your router, connect it to your modem and to your computer (it is best to connect your computer and router by ethernet cable for the set-up process).Now, you can use your browser to connect to your router's built-in installation software. The urls http://192.168.1.1 or http://192.168.0.1 will usually open up your router's administration page. You do not need an internet connection for this. If this doesn't work, consult the router's instructions.Log in to the administration page using the router's provided username and password, usually 'admin' and 'admin' by default. Now you will have to enter the following information:* Internet connection information* You may have to input PPPoE information* You may possibly have to change the default MAC addressIf you run into difficulty here consult your ISP's instructions or contact them. They will be able to guide you through this process.When all the information has been inputted, save it. You should be ready to go now. All going well, your computer should have received an IP address from the router. Try opening your browser to see if you can address to some websites, any websites will do.If you can access these websites you can unplug your cable and now connect wirelessly. Any other computers, notebooks and other wireless devices should also detect the signal and connect without any problems.You now have a fully functional wireless home network. Be aware though that your network is most likely open and accessible from any computers in range of the signal so you should take steps to secure it. There is plenty of excellent information available on the internet on how to do this.

iSCSI vs. FC for Meeting Mission Critical Requirements

iSCSI vs. FC for Meeting Mission Critical Requirements

IntroductionMission Critical Data is just what its name says: critical to the core functioning of an enterprise. Mission critical data must be available 24x7 and fully backed up for immediate recovery in the event of disaster. Enterprises are constantly seeking more reliable, more efficient, more convenient and more affordable ways of meeting these needs. SANRADs V-Switch 3000 uses Iscsi technology to centrally consolidate, manage, backup and restore mission critical data at a fraction of the cost, in capital and human resources, of existing FC SAN technologiesMission Critical Requirements and SANRADs SolutionsStorage Area Networks (SANs) are used to manage mission critical data and, as they have developed, storage and network administrators have identified three main requirements on a SAN to manage this critical data: High Availability: Storage systems and their mission critical data must be available 24x7. There is no leeway for downtime. Every minute of downtime equals a loss of revenues and credibility for an enterprise. Remote Backup and Recovery: Data must be backed up off site to enable remote recovery in the event of disaster. Experts estimate that 30% of companies could not recover from a catastrophic loss of data and having backups on premises is of no use if the premises are destroyed. Manageability: A SAN management system must be able to be centrally managed and provide a consolidated storage solution accommodating different storage subsystems and infrastructures. In addition, the SAN management must not exert added strain on the network and storageadministration staff. Dynamic Expandability: Storage networks must be able to grow with an enterprise. Systems cannot be taken offline to accommodate this growth and no one wants to search for new storage management solutions every time there is a growth spurt. SANRAD has taken these requirements and provided comprehensive solutions in a single centrally managed platform using iSCSI technology. SANRADs High Availability: The V-Switch 3000 hardware is fully redundant to weather power, processor and fan failures. The V-Switch 3000 configuration database is written to both flash and compact flash memory. The software IP-based SAN configuration provides automatic V-Switch 3000 failover and failback as well as data mirroring. No single point of failure ensures high availability. SANRADs Remote Backup and Recovery: The V-Switch 3000 can create global IPbased storage networks to allow mission critical data transfer to remote sites within the IP SAN. SANRADs Manageability: The V-Switch 3000 enables storage pooling across multiple platforms and infrastructures and eliminates the need for host agents. The V-Switch 3000 functions at the network layer and is therefore independent of host OS and storage vendors. The V-Switch 3000 provides storage virtualization and precise LUN carving of the pooled storage,supporting volume concatenation, mirroring and striping. The locally accessed GUI-based Storage Pro management server is used to centrally configure volumes, monitor status and manage the storage pool. SANRADs Dynamic Expandability: The V-Switch 3000 uses existing adapters, network and disk subsystems to form a sophisticated SAN solution ranging from 72 GB to 16 TB. New storage devices can be added dynamically and their volumes virtualized in real time without taking the system offline or impacting on functioning volume performance. Two V-Switch 3000s can be combined in a SAN to form a cluster to provide inter-V-Switch 3000 load balancing and failover.Benefits of iSCSI SAN over FC SANWhen creating a SAN, enterprises find that the traditional answer is FC SAN. However, the investment required to implement an FC SAN is often beyond the means of a young enterprise. As a result, growing enterprises may find themselves delaying the inevitable upgrade to a SAN and, therefore, gambling with their mission critical data store.The FC investment comes from four fronts: Infrastructure: An FC network demands FC switches, hubs and bridges along with specific GBICs and cabling. In addition, each host requires dedicated FC HBAs. Storage Devices: The storage devices must be costly FC RAID arrays. If an enterprise wants to maintain its JBOD stores, it must purchase virtualization appliances to convert the JBODs for use in an FC SAN. Software: A variety of software tools is needed to manage all of this new equipment as well as the dedicated FC HBAs. Human Resources: dedicated group of FC storage and networking IT administrators is needed to manage all of this. For a growing enterprise, this represents a sizable investment in capital and human resources to acquire,implement and manage only one aspect of the enterprises data flow.SANRADs V-Switch 3000 provides a single integrated hardware/software solution to SAN management: Infrastructure: The V-Switch 3000 uses an enterprises existing IP infrastructure including existing Ethernet switches, cabling, GBICs and SFPs. A hosts existing NIC is all that is needed to connect to the SAN. Storage Devices: The V-Switch 3000 supports existing legacy storage devices, both FC & SCSI, RAID & JBOD, so there is no need to purchase new storage devices. Due to the V-Switch 3000s storage pooling capabilities, enterprises may have an increase in usable storage space. Software: The V-Switch 3000 has both hardware and a software component. There is no need for additional software beyond the included Storage Pro storage management tool. Human Resources: Because the V-Switch 3000 operates over the enterprises existing Internet network, minimal additional knowledge or training is needed to implement or manage the SAN. The existing network or storage administrator is readily qualified to manage SANRADs Iscsi SAN.Business Case: V-Switch 3000 vs. FCTypical SAN topographies can be divided into 5 groups according to the number of servers accessing theSAN and the net storage capacity of the SAN. Small: 8 servers accessing a net capacity of 500GB. Small Medium: 12 servers accessing a net capacity of 1TB. Medium: 16 servers accessing a net capacity of 1.5TB. Medium High: 24 servers accessing a net capacity of 2TB. High: 32 servers accessing a net capacity of 3TB.To best understand the budgetary impact of implementing an FC SAN compared to a SANRAD iSCSI SAN, consider the costs of each for a medium enterprise with sixteen hosts accessing a storage pool of 1.5TB.In an FC SAN, this would require two FC switches. Upstream of the FC switches there are five server clusters, including Exchange, SQL and file servers, plus six individual servers. Each server requires FC software and each server has two HBAs, each connected to a different switch for a total of thirty-two HBAs. Downstream of the FC switches is a RAID system with RAID 5 and hot spare capabilities and a net capacity of 1.5TB. In a SANRAD V-Switch 3000 SAN, this would also require two V-Switch 3000s. Upstream of the V-Switch 3000s there are two multi-Gbit switches but no special host software or HBAs are required. Downstream of the V-Switch 3000s are the legacy SCSI or FC JBODs with a net mirrored capacity of 1.5TB. For a medium enterprise, implementing an FC SAN for "Mission Critical Data" is more than two times as expensive as a SANRAD iSCSI SAN. This expense does not take into consideration the Total Cost of Ownership (TCO), e.g. FC cabling installation costs; cost of human resources to regularly upgrade FCsoftware and maintain two separate networks or the cost of replacing an FC RAID unit compared to a JBOD disk. As the size of an enterprise grows, the cost par between FC and iSCSI SAN grows.ConclusionSANRAD iSCSI SAN provides all of the key SAN requirements needed to manage, backup and restore mission critical data with added benefits over FC SAN. SANRADs V-Switch 3000 represents a single integrated hardware/software solution to SAN management, including storage pooling, virtualization, mirroring, striping and remote backup. The IP-based iSCSI SAN permits remote storage access and provides greater flexibility in the location of network and storage components within an enterprise and itdoes so at a fraction of the cost of an FC SAN.

What Is A Data Center?

Why is it important to have a data center for that matter? A data center is a facility that will house a good amount of the electronic equipment (and information) that a business or group has and needs. There will be computers and communication elements in this area as well as a number of other vital components to keeping the business running smoothly. What is essential about a data center is security and maintenance.Companies may have more than one data center as well. Most mid size or higher companies will have at least one data center though. There are many types of data that can be stored in these centers. For example, a financial institution will maintain their clients accounts, numbers and activities in the data center. Businesses will keep client names, accounts, and projects in a data center as well. Because the data a business has is so very important to their existence and their performance, turning to a data center is an excellent option for this type of storage need.Inside of a data center you are likely to find various types of computers, internet servers as well as many other items. To keep these items safe, data centers are often built and secured physically as well as logistically to protect them. Security is extremely high. They can be one of the safest environments in the city. The main job of a data center is to maintain and run applications to allow businesses to access and manage their files effectively.There are many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for data center info and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

The Cost To Rent A Laptop Computer

Laptop computer rental prices vary by length of time, location, specification and product availability. Monthly "computer rental" s cost less per day than daily rentals. Typically desktop computers rent for less money than notebook or laptop computers.Period of Time Daily, Weekly and Monthly Rates"Monthly rentals typically are around $225, but still dependent upon specification, availability and delivery location."In most places, computer rental rates are based on daily, weekly and or a monthly rates. Tech Travel Agents, who book computer rental reservations worldwide, report that Pentium 4 desktop computer rentals start at approximately $149 per week in most markets in the United States and Canada. Based upon computer specification, availability and location required, prices can be 20% to 35% lower or higher.Delivery Location: Office Building or Convention CenterBusiness address deliveries are generally less expensive than delivering to a convention center. Often business addresses have close-in parking and easy access to the delivery / install area. A convention center complex requires a concerted effort from both the rental company and the company receiving the equipment at the convention center. Often convention center deliveries are more time consuming and costly to deliver, install and pickup afterwards.Computer Rental Unit SpecificationNormally a laptop computer rental consists of an Intel Pentium 4, Computer running Windows XP. Standard RAM is 256 to 512mb, 30gb or larger hard drives. Higher computer specifications cost more to rent. For example: if you require advanced graphic cards, more ram, a different operating system or software installed, computer rental rates will increase.Be sure to include your computer specification, delivery location and date/time:Intel Centrino Wi-Fi Wireless Laptop with Microsoft WindowsIntel Pentium 4 High Value Desktop Computer RentalTechnology Rental Equipment is a Commodity subject to Market ForcesSupply and demand issues come into play in the computer rental business too. Supply can be affected by the number of competitors and total computer rental units (known as a rental pool) in a given market area. Having a Tech Travel Agent book your technology rental needs means you will always get the equipment you need. You are not dependent on one single equipment vendor. Tech Travel Agents obtain equipment via large technology pools from multiple sources across the US, Canada and Europe.Upgrade to Large Plasma Display RentalsThis century, the rental industry is more complex and dynamic than last. New product innovations such as 82 plasma flat screen displays, and dual core processors, are available for rent. More complex products mean better corporate events. If you are still using an old notebook to run your PowerPoint presentation, consider stepping up to the most modern technology with products from [*_*] firms. Rent for Projects and SaveRenting is perfect for companies hiring temporary employees, attending conferences, tradeshows, providing computer training and engaged in accounting/finance projects. These companies realize lower costs, less use of capital, and no maintenance and write-off expenses.Relax, let your Tech Travel Agent handle it!Enjoy your trade show, conference or training program.

Summary

In a recent article titled "Internet use threatens to overtake TV in Canada" it discusses the threat of online marketing to traditional media sources in Canada. This isn't a a threat anymore in the US. It is a fact.